We were pleased to hear from companies who are committed to advertising their products by using real, honest images. However, a significant number of advertisers continue to rely heavily on image editing. It is clear that the constant bombardment of editing images both on and offline is detrimental to mental health and contributes to the development of poor body image. The Government should bring forward legislation to restrict or ban the use of altered images in commercial advertising and pr...

We were pleased to hear from companies who are committed to advertising their products by using real, honest images. However, a significant number of advertisers continue to rely heavily on image editing. It is clear that the constant bombardment of editing images both on and offline is detrimental to mental health and contributes to the development of poor body image. The Government should bring forward legislation to restrict or ban the use of altered images in commercial advertising and promotion. (Paragraph 91) Body image harms online Type: recommendation | Number: 12 | Response status: not_addressed Government response: It is not the government’s current intention to legislate on altered images in advertising. We want to make sure that any government intervention on body image makes a real and positive difference. At present, there is insufficient evidence to conclude that legislation on digitally altered images wo