Whilst the Committee was pleased to see that TfL has taken steps to protect Londoners from advertisements that could promote body dissatisfaction and bolster diverse advertising on their network, we were disappointed it had not been fully evaluated to properly assess the impact of their policy, both on their consumers and their advertising revenues. We recommend that the Government works with the advertising industry and TfL to consider what impact banning adverts has on protecting people fro...

Whilst the Committee was pleased to see that TfL has taken steps to protect Londoners from advertisements that could promote body dissatisfaction and bolster diverse advertising on their network, we were disappointed it had not been fully evaluated to properly assess the impact of their policy, both on their consumers and their advertising revenues. We recommend that the Government works with the advertising industry and TfL to consider what impact banning adverts has on protecting people from developing negative body image. It should update us within 6 months. Type: recommendation | Number: 11 | Paragraph: 90 | Response status: not_addressed Government response: As part of the Government’s Online Advertising Programme we will further engage with stakeholders such as TfL and the wider advertising ecosystem on this issue. We will provide the Committee with an update in November on our findings, as part of the Online Advertising Programme and also in the round