The Cabinet Office launched a new communications campaign, ‘The UK’s new start: let’s get going’, in July. Its aim is to inform businesses and the public about what actions they need to take to be ready for the end of the transition period.53 The campaign has a budget of £70 million through to the end of March 2021.54 The previous communications campaign, ‘Get ready for Brexit’, which was in place ahead of the 31 October 2019 deadline and which had a budget of £100 million.55 The Cabinet Offi...

The Cabinet Office launched a new communications campaign, ‘The UK’s new start: let’s get going’, in July. Its aim is to inform businesses and the public about what actions they need to take to be ready for the end of the transition period.53 The campaign has a budget of £70 million through to the end of March 2021.54 The previous communications campaign, ‘Get ready for Brexit’, which was in place ahead of the 31 October 2019 deadline and which had a budget of £100 million.55 The Cabinet Office informed us that it had responded to the recommendations in that report in terms of improving monitoring information through the development of key pe Type: conclusion | Number: 21 | Response status: not_addressed Government response: 2.1 The Government agrees with this recommendation. 2.2 The government had been preparing extensively for all negotiation outcomes, and that included preparing third parties for the changes that would occur at the end of the Transition Period. The government’s ap