To ask His Majesty's Government what assessment they have made of the increasing use of AI-driven personalised marketing by large retailers; and what steps they are taking to ensure that regulatory fr
To ask His Majesty's Government what assessment they have made of the increasing use of AI-driven personalised marketing by large retailers; and what steps they are taking to ensure that regulatory frameworks relating to consumer protection, data use and
Written question HL16441
To ask His Majesty's Government what assessment they have made of the increasing use of AI-driven personalised marketing by large retailers; and what steps they are taking to ensure that regulatory frameworks relating to consumer protection, data use and
AnswerThe Government recognises the importance of ensuring that regulation keeps pace with new technologies.In 2025, Government implemented the Digital Markets, Competition and Consumers Act 2024 to strengthen the competition and consumer regimes and establish ...