Automated vehicles: protecting marketing terms

Seeks views on protecting the use of certain terms in vehicle marketing so they can only be used for authorised automated (self-driving) vehicles.

The Automated Vehicles Act 2024 protects certain terms from being used to market vehicles that have not been authorised as automated vehicles. This will help prevent misunderstanding by ensuring that protected terms are only used when marketing vehicles that meet self-driving standards. UK Government is seeking views on which terms should be protected. This consultation closes at 11:59pm on 1 September 2025.