Tackling online harm means addressing the principles that incentivise and monetise its spread. In line with Principle 3, responsibility, the government should create a new arms-length body—not funded by industry—to regulate and scrutinise the process of digital advertising, covering the complex and opaque automated supply chain that allows for the monetisation of harmful and misleading content. Or, at the least, the government should extend Ofcom’s powers to explicitly cover this form of harm...

Tackling online harm means addressing the principles that incentivise and monetise its spread. In line with Principle 3, responsibility, the government should create a new arms-length body—not funded by industry—to regulate and scrutinise the process of digital advertising, covering the complex and opaque automated supply chain that allows for the monetisation of harmful and misleading content. Or, at the least, the government should extend Ofcom’s powers to explicitly cover this form of harm, and regulate based on the principle of preventing the spread of harmful or misleading content through any digital means, rather than limiting itself to Type: recommendation | Number: 34 | Response status: not_accepted Government response: The Online Safety Act introduces duties for in-scope services to implement proportionate systems and processes for mitigating risks to users’ safety. Regulated services are required to monitor how effective these systems and processes are. Accordingly, Ofcom w