Effective communication of the reality of insect decline needs to be accompanied by communication of actions that can address it. A fatalistic approach risks reducing the chances of changes being made to policy, behaviour and practices that can make a real difference to stopping and reversing insect decline. Empowering both the public and policy makers is a more effective tool for change than implying hopelessness.

Effective communication of the reality of insect decline needs to be accompanied by communication of actions that can address it. A fatalistic approach risks reducing the chances of changes being made to policy, behaviour and practices that can make a real difference to stopping and reversing insect decline. Empowering both the public and policy makers is a more effective tool for change than implying hopelessness. Type: conclusion | Number: 4 | Paragraph: 41 | Response status: accepted Government response: Defra agrees that communicating the reality of insect decline is essential for tackling it. Pollinators, and other beneficial insects, are a key part of our statutory Environment Act targets and Defra are already working to both address and communicate effectively about the decline in our insect pop