We welcome the Premier League’s fan engagement standard and commend the Premier League for acting prior to the publication of the White Paper. However, the level of fan engagement from Premier League and EFL clubs still varies wildly and we are surprised at the Government’s acceptance of the internal standard as a baseline for fan engagement across football. We do not believe that IREF enforcing an equivalent of the measures in the Premier League Fan Engagement Standard will be enough to form...

We welcome the Premier League’s fan engagement standard and commend the Premier League for acting prior to the publication of the White Paper. However, the level of fan engagement from Premier League and EFL clubs still varies wildly and we are surprised at the Government’s acceptance of the internal standard as a baseline for fan engagement across football. We do not believe that IREF enforcing an equivalent of the measures in the Premier League Fan Engagement Standard will be enough to formalise consistently high-quality engagement in clubs. Type: conclusion | Number: 3 | Paragraph: 21 | Response status: accepted Government response: The Government agrees that the Regulator should set its standards for fan engagement independently from the Premier League Fan Engagement Standard, and from the football industry more broadly. The Government welcomes the industry’s measures which are aimed at improving how clubs engage with their su