Fundraising appeals should depict positive, realistic stories and wherever possible use local filmmakers. They should seek to inform audiences about the drivers of poverty and inequality instead of giving simplistic messages about the difference donations can make.

Fundraising appeals should depict positive, realistic stories and wherever possible use local filmmakers. They should seek to inform audiences about the drivers of poverty and inequality instead of giving simplistic messages about the difference donations can make. Type: conclusion | Number: 11 | Paragraph: 31 | Response status: under_consideration Government response: Much of our work is focussed on changing attitudes towards development with the aim of facilitating positive and lasting change in low-income countries, while promoting UK interests. We are committed to dismantling harmful narratives, swaying public opinion and producing communication products that