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Online Advertising Regulation

Online Advertising Regulation addresses concerns about digital advertising practices, transparency, and consumer protection, led by the Department for Digital, Culture, Media & Sport through the Online Advertising Taskforce. The policy is active with progress reports in 2025 and draft regulations under the Online Safety Act 2023 targeting qualifying worldwide revenue thresholds for platforms.

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2 Feb 2022 | Government response linked

We reiterate our strong belief that the Government should include measures to address fraud via online advertising in the Online Safety Bill, in the interests of preventing further harm to customers being offered fraudulent financial products.

We reiterate our strong belief that the Government should include measures to address fraud via online advertising in the Online Safety Bill, in the interests of preventing further harm to customers being offered fraudulent financial products. Type: recommendation | Number: …

▤ View document · ↗ GOV.UK
2 Feb 2022 | Government response linked

The Government should consider whether online platforms and social media companies should be required to do Know Your Customer checks on their advertisers, to make it more difficult for fraudsters to promote themselves.

The Government should consider whether online platforms and social media companies should be required to do Know Your Customer checks on their advertisers, to make it more difficult for fraudsters to promote themselves. Type: recommendation | Number: 15 | Paragraph: …

▤ View document · ↗ GOV.UK
2 Feb 2022 | Government response linked

The Government should not allow online companies to ignore legislation designed to protect consumers from harm. The Government should ensure that financial services advertising regulations apply also to online companies, and that the FCA has the necessary powers to effectively enforce the regulations.

The Government should not allow online companies to ignore legislation designed to protect consumers from harm. The Government should ensure that financial services advertising regulations apply also to online companies, and that the FCA has the necessary powers to effectively …

▤ View document · ↗ GOV.UK
2 Feb 2022 | Government response linked

It is not appropriate that online companies should profit both from paid-for advertising for financial products and from warnings issued on their platforms by the Financial Conduct Authority (FCA) about those advertisements. We urge all online companies to work constructively with the FCA and to follow Google’s example by giving advertisement credits to the FCA for the future. We also expect them to refund money that has been spent in the past by the FCA.

It is not appropriate that online companies should profit both from paid-for advertising for financial products and from warnings issued on their platforms by the Financial Conduct Authority (FCA) about those advertisements. We urge all online companies to work constructively …

▤ View document · ↗ GOV.UK