Online Advertising Regulation addresses concerns about digital advertising practices, transparency, and consumer protection, led by the Department for Digital, Culture, Media & Sport through the Online Advertising Taskforce. The policy is active with progress reports in 2025 and draft regulations under the Online Safety Act 2023 targeting qualifying worldwide revenue thresholds for platforms.
In response to: Online Advertising Taskforce - progress report 2025
UIN: HCWS1407 The Online Advertising Taskforce is today publishing its Progress Report for 2025, summarising work carried out since publication of its last Progress Report covering 2023-24. The Taskforce brings government and the advertising industry together to help i...
UIN: HLWS1411 I am repeating the following Written Ministerial Statement made today in the other place by my Rt Honourable Friend the Minister for Creative Industries, Media and Arts Ian Murray MP:The Online Advertising Taskforce is today publishing its Progress …
This report provides an overview of the Taskforce and its progress during 2025, focusing on the work of the 6 industry-led working groups and their planned next steps.
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Advertising is crucial to major social media companies, which depend on recommending engaging content to increase time spent on their platforms and draw attention to adverts. Their recommendation algorithms do not effectively differentiate between harmless and harmful engaging content, which …
The global digital advertising market is overcomplicated, opaque and under-regulated, operating through an enormous, automated and inaccessible supply chain. This directly leads to the production, viral spread and monetisation of harmful and deceptive content, often without advertisers’ knowledge. P
There is a regulatory gap around digital advertising, as much of the regulation and interventions have been industry-led and focused on tackling harmful advertising content, as opposed to the monetisation of harmful content through advertising. We are not convinced that …
Tackling online harm means addressing the principles that incentivise and monetise its spread. In line with Principle 3, responsibility, the government should create a new arms-length body—not funded by industry—to regulate and scrutinise the process of digital advertising, covering the …
To tackle the incentive behind amplified misinformation—namely, the monetisation of harmful content—there should be clear and enforceable standards for digital advertising market processes, as well as advertising content. Following our Principles 1, 3 and 5, government should ask the Advertising …
The internet, and social media, could not operate without digital advertising. Given its implications for public safety, as per Principle 5, there needs to be heightened transparency in the market processes of online advertising. Government should mandate ‘Know Your Customer’ …
There are insufficient disincentives for bad practice in the digital advertising market. Bad actors can exploit the ecosystem, monetising harmful content through major platforms. Following Principle 3, Ofcom should be empowered to give penalty notices to platforms when they allow …
In response to: Online Advertising Taskforce - progress report 2023-24
UIN: HCWS272 The Online Advertising Taskforce is publishing today its Progress Report 2023-24, summarising work carried out since the publication of its Action Plan last year.The Online Advertising Taskforce brings government and industry together to help tackle harms...
UIN: HLWS273 I am repeating the following Written Ministerial Statement made today in the other place by my Honourable Friend, the Minister for Creative Industries, Arts and Tourism, Sir Chris Bryant MP:The Online Advertising Taskforce is publishing today its Progress...
This report provides an overview of the Taskforce and its progress to date, focusing on the work of the 6 industry-led working groups and their planned next steps.
We support the proposed introduction of enhanced online gambling protections for young adults aged 18–24. The Government, Gambling Commission, and gambling operators must ensure these measures do not unintentionally lead to more adults in this age group giving a higher …
In response to: Online Advertising Taskforce action plan
UIN: HCWS81 I am pleased to inform the House that today 30 November we are publishing the Online Advertising Taskforce’s Action Plan.The Online Advertising Taskforce brings together representatives from Government and the online advertising sector to work in collabor...
UIN: HLWS77 I am repeating the following Written Ministerial Statement made today in the other place by my Right Honourable Friend, the Minister for Media, Tourism and Creative Industries, Sir John Whittingdale OBE MPI am pleased to inform the House …
This action plan sets out commitments by the industry and government to address harms associated with paid-for online advertising.
We welcome the Government’s recently articulated intention to introduce statutory regulation for online advertising, in line with our conclusions and recommendations from our “Influencer culture” inquiry last year. We recommend that the Government respond to the evidence we have gathered …
In response to: Online Advertising Programme
In response to: Online Advertising Programme
Digital technology is allowing more parties, campaigners, and voters than ever to participate in political debate. While we view this as a positive step for democracy, we must recognise that it has created a more complex regulatory environment for the …
The responsibilities of multiple regulators in the digital space interlock with the Electoral Commission’s role to regulate money spent on political campaigning. The Government’s draft Strategy and Policy Statement for the Electoral Commission encourages cooperation between regulators to avoid dupli
We agree with the Electoral Commission that each of the four governments of the UK should amend the rules for reporting spending to provide greater transparency on the money being spent on digital campaigns in their jurisdictions. There should be …
We recommend that the remit of the CAP code be extended by removing the requirement for editorial ‘control’ to determine whether content constitutes an advertisement. Type: recommendation | Number: 69 | Response status: under_consideration Government response: 1. The ASA system …
We recommend that the ASA be given statutory powers to enforce the CAP Code. These powers should be considered as part of the Government’s upcoming Online Advertising Programme. Appropriate funding arrangements should also be considered to ensure that the ASA …
We recommend that the CMA report to our Committee on the progress, costs, and results of their 2020 Facebook Ireland Ltd. undertakings. In doing so they should also provide updates on their progress securing undertakings from other social media platforms. …
This consultation is a call for views and evidence on potential changes to the regulation of video-on-demand services.
UIN: HCWS667 I am today, along with my Right Honourable friend the Minister of State for Security and Borders, Damian Hinds, announcing a package of work regarding the regulation of online advertising.Recognising the devastating impact of scam adverts on people …
UIN: HLWS650 I am repeating the following Written Ministerial Statement made today in the other place by my Honourable Friend, the Minister for Tech and the Digital Economy, Chris Philp MP:I am today, along with my Right Honourable friend the …
We reiterate our strong belief that the Government should include measures to address fraud via online advertising in the Online Safety Bill, in the interests of preventing further harm to customers being offered fraudulent financial products. Type: recommendation | Number: …
The Government should consider whether online platforms and social media companies should be required to do Know Your Customer checks on their advertisers, to make it more difficult for fraudsters to promote themselves. Type: recommendation | Number: 15 | Paragraph: …
The Government should not allow online companies to ignore legislation designed to protect consumers from harm. The Government should ensure that financial services advertising regulations apply also to online companies, and that the FCA has the necessary powers to effectively …
It is not appropriate that online companies should profit both from paid-for advertising for financial products and from warnings issued on their platforms by the Financial Conduct Authority (FCA) about those advertisements. We urge all online companies to work constructively …
Our predecessor Petitions Committee’s report concluded that self-regulation of social media had failed. Despite the user safety tools and innovations platforms have introduced since then, these companies have continued to place insufficient priority on user safety to protect users from …
This consultation is a call for views and evidence on potential changes to the regulation of video-on-demand services.
This consultation is a call for views and evidence on potential changes to the regulation of video-on-demand services.
It is very disappointing to see that despite the numerous representations made to the Government, measures to address fraud via online advertising have not been included in the draft Online Safety Bill. This is a missed opportunity to act and …
We note the Government’s intention to consider additional legislative and non- legislative solutions to tackle fraud via advertising, emails or cloned websites, including the online advertising programme, but we believe quicker action is required to protect consumers and help the …
We recommend that the Government should include measures to address fraud via online advertising in the Online Safety Bill, in the interests of preventing further harm to customers being offered fraudulent financial products. Type: recommendation | Number: 37 | Paragraph: …
Pending any legislative changes, the FCA should continue to work with online platforms such as Google to remove misleading and fraudulent adverts as quickly as possible, to protect customers from scams. (Paragraph 193) The Financial Conduct Authority’s Regulation of London …
UIN: HCWS12 Today the government is publishing the draft Online Safety Bill. This groundbreaking piece of legislation will deliver our manifesto commitment of making the UK the safest place in the world to be online, while also, crucially, protecting freedom …
Despite the number of controls in place on social media platforms, users continuously experience content that, by the platforms’ own admission, shouldn’t be accessible. We 44 Changing the perfect picture: an inquiry into body image recommend that the Government should …
In response to: Government response to the CMA digital advertising market study
This is a study for the Department for Digital, Culture, Media & Sport on online advertising issues and self-regulatory initiatives.
In response to: Online advertising - call for evidence