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HFSS Online Advertising Restrictions

The Department for Digital, Culture, Media & Sport and Department of Health and Social Care are restricting online advertising of high fat, salt and sugar (HFSS) foods, particularly to children, through proposed legislation and application of the nutrient profiling model. The policy aims to reduce childhood obesity by limiting promotional practices for unhealthy food products.

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29 Apr 2026 | Written question Department for Digital, Culture, Media & Sport linked

To ask His Majesty's Government what assessment they have made of restrictions under section 333(6) of the Gambling Act 2005 to the powers of the Secretary of State for Culture, Media and Sport to mak

To ask His Majesty's Government what assessment they have made of restrictions under section 333(6) of the Gambling Act 2005 to the powers of the Secretary of State for Culture, Media and Sport to make regulations on the remote advertising …

▤ View document · ↗ GOV.UK
27 Apr 2026 | Written question Department of Health and Social Care linked

To ask the Secretary of State for Health and Social Care, if his Department will publish the analysis of responses to the 2018 consultation on the Nutrient Profiling Model before any decision to adopt

To ask the Secretary of State for Health and Social Care, if his Department will publish the analysis of responses to the 2018 consultation on the Nutrient Profiling Model before any decision to adopt that model; and if he will …

▤ View document · ↗ GOV.UK
28 Jul 2023 | Committee report linked

The Government has set out three actions that could help encourage healthier eating. On mandatory public reporting against a set of health metrics, this should become a requirement within the next six months. Further research on ultra-processed foods as a contributor to over consumption of higher calorie foods should commence at once and at pace, with the findings reported to the Committee within 12 months of the publication of this Report.

The Government has set out three actions that could help encourage healthier eating. On mandatory public reporting against a set of health metrics, this should become a requirement within the next six months. Further research on ultra-processed foods as a …

▤ View document · ↗ GOV.UK
28 Jul 2023 | Committee report linked

It is regrettable that the introduction of the ban on volume price promotions of food high in fat, sugar and salt (HFSS) has been further delayed to October 2025. The Government said that these delays were necessary to allow it to consider the impact on consumers and businesses in the light of the “unprecedented global economic situation”. No justification was provided as to why it will take over two years to make this assessment. The Government should set out a detailed timetable for its con...

It is regrettable that the introduction of the ban on volume price promotions of food high in fat, sugar and salt (HFSS) has been further delayed to October 2025. The Government said that these delays were necessary to allow it …

▤ View document · ↗ GOV.UK
28 Jul 2023 | Committee report linked

We are not convinced that the delay to banning certain volume price promotions for HFSS food will save consumers money, given the Government’s own analysis on this matter. Of less doubt is that it will make the fight against unhealthy eating and obesity even harder. The Government Response should forecast rates of being overweight and being obese had the HFSS food volume price promotions been introduced in October 2022 compared to their planned introduction of October 2025. The regulations re...

We are not convinced that the delay to banning certain volume price promotions for HFSS food will save consumers money, given the Government’s own analysis on this matter. Of less doubt is that it will make the fight against unhealthy …

▤ View document · ↗ GOV.UK
28 Jul 2023 | Committee report linked

We welcome the steps taken by Sainsbury’s and Tesco to voluntarily stop offering volume price promotions on HFSS food, and call on other supermarkets and smaller shops to swiftly follow their lead in the continue absence of legal restrictions to help tackle the widespread problem of unhealthy eating. We challenge all food shops to go further and to stop all promotions of HFSS food, including single purchase discounts offered to their loyalty scheme holders, and also cook-at-home meal deals su...

We welcome the steps taken by Sainsbury’s and Tesco to voluntarily stop offering volume price promotions on HFSS food, and call on other supermarkets and smaller shops to swiftly follow their lead in the continue absence of legal restrictions to …

▤ View document · ↗ GOV.UK
2 Aug 2022 | Committee report linked

We urge the Government to implement population-level policies that ensure healthier choices and lifestyles are made a priority in tackling obesity rates, rather than schemes that focus solely on weight loss and can engender weight stigma and result in adverse health outcomes. We were disappointed by the Government’s delay in restricting multibuy deals for foods and drinks high in fat, salt, or sugar–including buy one get one free. We urge the Government to reconsider this decision and to impl...

We urge the Government to implement population-level policies that ensure healthier choices and lifestyles are made a priority in tackling obesity rates, rather than schemes that focus solely on weight loss and can engender weight stigma and result in adverse …

▤ View document · ↗ GOV.UK
14 May 2021 | Committee report linked

We welcome the direction of travel in the White Paper’s proposals to tackle obesity. If this is to be successful, the proposals on food advertising should reflect the fact that the viewing habits of children and young people are not restricted to television but extend to social media and online providers of content.

We welcome the direction of travel in the White Paper’s proposals to tackle obesity. If this is to be successful, the proposals on food advertising should reflect the fact that the viewing habits of children and young people are not …

▤ View document · ↗ GOV.UK
9 Apr 2021 | Committee report linked

We commend the Government for launching a consultation on online advertising in the Spring and are encouraged that the ASA will be consulting on body image as well as racial stereotyping in 2021. We recommend that the Government works closely with the ASA to ensure its future work on body image is inclusive and that substantial changes are implemented after its consultation.

We commend the Government for launching a consultation on online advertising in the Spring and are encouraged that the ASA will be consulting on body image as well as racial stereotyping in 2021. We recommend that the Government works closely …

▤ View document · ↗ GOV.UK
9 Apr 2021 | Committee report linked

Whilst the Committee was pleased to see that TfL has taken steps to protect Londoners from advertisements that could promote body dissatisfaction and bolster diverse advertising on their network, we were disappointed it had not been fully evaluated to properly assess the impact of their policy, both on their consumers and their advertising revenues. We recommend that the Government works with the advertising industry and TfL to consider what impact banning adverts has on protecting people fro...

Whilst the Committee was pleased to see that TfL has taken steps to protect Londoners from advertisements that could promote body dissatisfaction and bolster diverse advertising on their network, we were disappointed it had not been fully evaluated to properly …

▤ View document · ↗ GOV.UK
9 Apr 2021 | Committee report linked

We were pleased to hear from companies who are committed to advertising their products by using real, honest images. However, a significant number of advertisers continue to rely heavily on image editing. It is clear that the constant bombardment of editing images both on and offline is detrimental to mental health and contributes to the development of poor body image. The Government should bring forward legislation to restrict or ban the use of altered images in commercial advertising and pr...

We were pleased to hear from companies who are committed to advertising their products by using real, honest images. However, a significant number of advertisers continue to rely heavily on image editing. It is clear that the constant bombardment of …

▤ View document · ↗ GOV.UK